内容
ある製品の価値について判断する際に重要な質問事項に対して答える、簡潔なストーリー。
Your value story, on the other hand, needs to be tailored to the particular circumstances of specific prospects, and can only be effectively told after you have undertaken one or a series of discovery and validation conversations. It is intended to confirm how you intend to deliver specifically relevant value to them via your solution.
https://www.business2community.com/strategy/why-you-need-a-vision-story-and-a-value-story-02199250
